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Our Process |
Our process begins with one or more of our core services:
Cost Containment, Marketing ROI, or New Ventures. In
most cases and for the clients we serve, these services
alone will result in significant performance improvements.
However, we can tap into our consulting network to source
and recommend specialized expertise as needed. The process
is analogous to a generalist medical practice which is part
of a broader network of specialists. Core services are
provided by
Dr. Rod Hagedorn.
Bio Summary
Dr. Rod Hagedorn is a veteran business performance
improvement professional, having had management
experience with several Fortune 500 companies and
consulting experience with numerous small and
mid-size organizations. He has proven expertise in
marketing strategy, marketing effectiveness, cost
containment, competitive positioning, new
concept/product development, and driving change.
His experience includes nearly two decades of
working with leading companies such as Wells Fargo,
Meredith Corporation, Northwest Airlines (Delta),
U.S. Bancorp, and UnitedHealth Group. Over the
years, he has been instrumental in driving growth,
reducing costs, and improving business performance.
He currently serves as general manager and senior
consultant for Business Performance Improvement
Consortium LLC, a consulting group based in downtown
Minneapolis.
A practitioner-scholar, Rod’s academic background
has encompassed teaching management and marketing
for several colleges and universities including Iowa
State University, Grand View University, the
University of St. Thomas Opus College of Business,
Colorado State University - Global Campus, Capella
University, and Walden University.
Rod holds a B.S. in finance and economics, in
addition to a general management M.B.A. from Drake
University and a M.S. in marketing from Iowa State
University where his thesis research was on
measuring sales and marketing effectiveness. His
doctoral dissertation subsequently focused on CEO
attitudes toward marketing and the relationship to
marketing performance, based on data collected from
687 chief marketing officers and vice presidents of
marketing across the United States, leading to a
Doctor of Management from Colorado Technical
University in Colorado Springs.
He is a member in good standing of the Academy of
Management, the American Marketing Association, and
the Institute of Management Consultants.
Rod is also an experienced mountaineer and current
member of the Colorado Mountain Club, having
achieved summits on almost two dozen of Colorado's
14,000-foot peaks.
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