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Marketing ROI |
Marketing Audit
Primary Benefits:
Measures a company’s internal degree of marketing planning,
coordinated execution, and measurement. Assists in
optimizing marketing effectiveness and pinpoints areas for
improvement.
Data Requirements:
Three or more key employees with knowledge of the
organization’s marketing efforts must complete a written
questionnaire. Interviews with internal staff may also be
necessary.
Guaranteed Recommendations:
There is no charge to the client if no recommendations can
be made based on available data.
Current Fees (US$):
Negotiated on a project basis. No fees are due until after a
written report and recommendations are presented. This acts
as a no-risk guarantee and assures client satisfaction
before any fees are paid.
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